The Heriot Watt University study found people rated the change in taste by up to 60% depending on the melody heard.
The researchers said cabernet sauvignon was most affected by “powerful and heavy” music, and chardonnay by “zingy and refreshing” sounds.
Professor Adrian North said the study could lead retailers to put music recommendations on their wine bottles.
The research involved 250 students at the university who were offered a free glass of wine in exchange for their views.
~from the bbc
This articles shows that some music has altered taste, literally. Music absolutely can amplify our moods and even change them. Why not foods?
So for you cafe and restaurant owners, please choose your music carefully. Your food can taste awful if you set it with less suitable music. Or you can alter your food’s taste by choosing a compatible music.
The question now is how do you figure which kind of music is suitable for a certain kind of food. This is a question yet to be answered. And what are the similarities which support the connection between the two?
And readers, please pick your music carefully. Don’t let it ruin your appetite.
~ for more info about the research please visit bbc.co.uk